Pricing that
fits every client.
Tali shows every client a personalized estimate the moment they want one. Set your rates once, drop in one line of code — the right people inquire ready to book.
Every Pro feature free for 30 days. No credit card. Stays free forever after.
You set the rates. Your clients get a real number.
Drag a slider on the left to change your rates — the estimate on the right is exactly what your clients see when they land on your site. Two views of the same source of truth.
For years, you've had two options that never quite fit.
Three rigid packages
The couple who wanted something in between clicks away — none of the three fit what they pictured.
“Contact for pricing”
Everyone who just wanted a ballpark is gone before they’ll email a stranger and wait days.
Neither is your fault — until now, those were the only tools you had.
A third option.
Every client gets a real, personalized estimate the moment they want it — shaped by your rates, your season, your rules. No rigid tiers. No awkward silence. The right ones inquire already comfortable with your pricing; the wrong ones filter themselves out before they ever reach your inbox.
Showing your prices doesn't cheapen you.
Showing them smart sets you apart.
When clients see the price first, they say yes more often.
Most photographers hide pricing thinking it keeps options open. The opposite is true — visible pricing self-filters mismatched leads, so the inquiries that do land are already committed to your number. I built the original widget for Ethan W Photography last year and have been adjusting rates with the seasons ever since. Here's what 2025 looked like.
Of clients who hit Submit Inquiry, almost all became booked shoots.
From weddings to portraits — every booking came in with the price already in mind.
Up from 29 last year. At capacity for the season.
The widget filters mismatched leads, sure — but the bigger unlock is what happens with the hours you save not quoting. Those go into actually engaging well with the clients who do reach out — proper responses, more customized approach. Quality compounds from both sides.
Tali is the same widget — the same pricing logic, generalized so any photographer can plug in their own rates and embed it anywhere.
Unsolicited messages from real clients during consultation calls — before they'd booked anything.
I want to praise you — your pricing widget helped us so much. Being upfront let us keep the conversation going, because we knew you were within our budget.
Your pricing and payment info is incredibly clear. I looked at other photographers and their rates weren't nearly as straightforward.
I haven't seen anything like your pricing widget on other photographers' sites — I assumed it had to be custom.
Powerful underneath. Effortless to set up.
Tali does the hard parts for you — it pulls your look straight from your site, suggests real rates for your area, and runs every pricing rule a photographer actually uses. You just confirm what's yours.
Pull from your site
Paste your URL — Tali grabs your colors, fonts, and vibe automatically. No design work.
Smart rate suggestions
Real benchmarks for your area and shoot type, so you’re never staring at a blank field.
Matches your brand
Colors, fonts, corners, dark mode — the widget looks like it was always part of your site.
Per-shoot rates
Weddings, portraits, events — each with its own first-hour and per-hour rate.
Weekend & peak pricing
Saturdays, Sundays, and your busy months priced up automatically. You set the bump.
US holidays, built in
Already knows every major holiday date — even floating ones like Easter and Thanksgiving.
Add-ons
Second shooter, albums, rush delivery — flat fees or percentages, per shoot type.
Show it your way
An exact number, a soft range, or “starting at” — you choose how much to reveal.
These don't just sit side by side — they stack. A Saturday in October that's also a holiday? Tali compounds weekend × peak × holiday automatically, in the right order, every time. You never touch the math.
Plus a visual cockpit — a year-at-a-glance heatmap and live pricing curves. All of it, set up in about fifteen minutes.
The hours back are real. The relief is realer.
Transparent pricing doesn't just save time — it filters out the mismatched leads before they reach you. No more haggling, no awkward “what's your budget” phone calls, no chasing quotes into the void.
Three steps. Then never again.
Configure your rates
Walk through a 10-minute setup. Plain-language questions about your shoot types, base rates, and peak seasons — not a spreadsheet.
<script src="https://tali.so/embed.js"
data-id="acc_2k4j...">
</script>
Embed in one paste
Copy a single <script> tag from your dashboard. We have step-by-step guides for Squarespace, Showit, WordPress, and Wix — with screenshots.
Clients price themselves
They pick a date and duration. They see a real number. They click through to your own inquiry form, contact page, or scheduler — already knowing what your work costs.
Know who's pricing themselves — and what they pick.
Every interaction with Tali — anonymized and aggregated. Which shoot types convert, which estimates land, which dates are in demand. Use it to tune your pricing and target your marketing.
- Views, estimates, and inquiry-clicks per day
- Most-priced shoot types and average estimate
- Conversion funnel — view → estimate → inquiry
- Top referrers, so you know which channels work
Better for you. Better for them.
Stop quoting one client at a time.
No back-and-forth. Just a real answer.
Built by a photographer, for photographers.
I'm the owner of Ethan W Photography — weddings, portraits, the occasional commercial job. Before the camera, I wrote software. The two worlds rarely talk to each other, which is probably why this problem sat unsolved for so long.
Every week I'd lose hours to the same loop: “Hi, what are your rates?” Email back. Wait. Send a quote. Wait. Get ghosted, or realize the date was a Saturday in peak season and my flat package didn't reflect it. Three rigid tiers couldn't answer what every shoot actually costs.
So I built a calculator just for my own site. The response was phenomenal — inquiries went up, awkward back-and-forth went down, clients told me unprompted how refreshing it was to see a real number. It became obvious other photographers were stuck on the same problem with no real tool to fix it.
Tali is that tool, opened up to everyone. Set your rates and rules once. Every visitor gets a personalized estimate on your site in seconds — same logic, every time. The hours I used to lose go back into the work.
Be one of the first hundred.
Founding members get Pro at $19/mo locked in for life, plus 3 months free on top of the 30-day trial. In return, you help shape what Tali becomes. After the first hundred, new sign-ups pay $29/mo.
- 1 shoot type
- Weekend premium
- Tax + add-ons
- Brand colors
- Up to 20 inquiries / mo
- “Powered by Tali” badge
$19/mo locked in for life + 3 months free — limited to the first 100.
After that, new sign-ups pay $29/mo.
- Everything in Free
- Unlimited shoot types
- Peak season + holidays
- Insights dashboard
- Custom fonts + radius
- Unlimited inquiries
- Remove “Powered by Tali”
On the way — two more pieces of the quote.
The next round of features makes every estimate even more accurate to the day, location, and conditions of the shoot.
Weather forecast
When a client picks a date, the widget pulls the forecast for their location so you both know what kind of day you're pricing for.
Mileage calculator
Drop your studio address. Clients enter their venue, and the widget adds dynamic mileage instead of a flat travel fee — so close jobs aren't subsidizing far ones.
Ditch the
three-package trap.
Set up your pricing in under 15 minutes. Every Pro feature free for 30 days, then stays free forever for the basics. No credit card.
tali.so · made for photographers